The ComposTech Food Recycler
A new kitchen appliance to turn your food waste into organic fertilizer
BEAT IT
BEAT IT
BEAT IT
A game to help cancer patients to participate in their healthcare decisions
A game to help cancer patients to participate in their healthcare decisions
A game to help cancer patients to participate in their healthcare decisions
Coca Cola ZerO
A new concept design for the new generation of Coca Cola fans
HOW CAN COCA-COLA MAKE YOUNG USERS INTERACT ENTHUSIASTICALLY WITH
THE BRAND?
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HOW CAN DESIGN AND GAMIFICATION
GIVE MORE INTERACTIVE AND MEMORABLE EXPERIENCES
TO THE NEW GENERATION OF DRINKERS?
Coca Cola ZerO was one of my bachelor projects. Coca Cola has started using gamification as a powerful tool to change its loyalty program from a transactional activity to one that is inherently personal, social, and engaging, and would help the brand connect with new, younger consumers at scale.
The company succeeds in bringing happiness and optimism in the world, by creating advertisements, concepts, and services that allow young people to interact enthusiastically with the brand.
RESEARCH
The Coca Cola company is re-energizing and modernizing
Diet Coke for the "new generation of drinkers", the Millennials.
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The company is trying to bring new fans into the Diet Coke family with new flavours, but also to encourage those who have either never tried Diet Coke or lost touch with the brand to give it a try.”
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Coca-Cola has changed the packaging of its drinks in a bid to “unify” the original and zero sugar variants under its “signature” red colour and encourage more people to try the sugar-free version.
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The red colour that will now feature more prominently on the packaging has been associated withCoca-Cola for more than 130 years.
Will Millennials drink to Diet Coke’s new look and taste?
Attracting millennials has been front-and-centre in Coca-Cola's plan for Diet Coke's comeback.
Diet Coke launched new flavours, packaging, and advertising in an attempt to win over millennial customers. The company is considering adding "new, interesting" varieties to the Diet Coke line up after flavours like Feisty Cherry and Twisted Mango helped win over millennial shoppers.
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IDEATION
